''As a Digital Markter I see my success when I see yours ''
''As a Digital Markter I see my success when I see yours ''

Born and raised in Vancouver, British Columbia. I graduated from College in ABA - working as a Behaviour Interventionist. Recently graduated from Agency Master Academy as a certified Digital Marketer helping agency owners generate leads/clientele

I have been working for real estate agents from Remax Dream Home Realty, and for Estheticians, hair removal technicians, and other beauty related agencies who own clinics or who wish to promote there beauty product

I have expertise in marketing, copywriting, and designing sales funnels. I am proficient in using Meta business, Facebook ads manager, and PPC campaigns. I also have experience working with Google ads, and analytics.

Challenge:
Mo’s Realty is a local real estate agency serving a suburban area with a focus on residential properties. Facing stiff competition and a challenging market, they aimed to differentiate themselves and increase leads and sales through digital marketing efforts.
Strategy:
1. Content Marketing: The agency developed a content strategy centered around providing valuable information to potential buyers and sellers. This included blog posts, articles, and guides on topics such as home buying tips, neighbourhood guides, and staging advice.
3. Social Media Engagement: Mo’s Realty established a strong presence on social media platforms like Facebook, Instagram, and LinkedIn. They regularly posted updates about new listings, open houses, market trends, and local community events to engage with their audience and build brand awareness.
4. Email Marketing Campaigns: The agency implemented targeted email marketing campaigns to nurture leads and stay top-of-mind with potential clients. They sent out newsletters, property alerts, and personalized messages to subscribers based on their preferences and interests.
5. Paid Advertising: Mo’s Realty invested in targeted pay-per-click (PPC) advertising campaigns on platforms like Facebook Ads. They used highly specific targeting parameters to reach potential buyers and sellers in their local area, driving traffic to their website and generating leads.
Results:
1. Lead Generation: The combination of content marketing, social media engagement, and email campaigns resulted in a steady stream of qualified leads for Mo’s Realty. They saw an uptick in inquiries about available properties and requests for consultations from potential clients.
2. Improved Brand Awareness: Through consistent and strategic digital marketing efforts, Mo’s Realty strengthened its brand presence in the local market. They became known as a trusted resource for real estate information and services, earning the trust and loyalty of clients and prospects.
3. Increased Sales: Ultimately, the digital marketing initiatives implemented by Mo’s Realty translated into tangible results in terms of increased sales and revenue. The agency closed more deals and expanded its client base, solidifying its position as a leading real estate provider in the area.

Background: SkinCare Academy is a newly established esthetician school offering comprehensive training programs in skincare, beauty therapy, and esthetics. Despite offering high-quality education and state-of-the-art facilities, Glow Academy struggled to gain visibility and attract students in a competitive market.
Strategy:
1. Content Marketing: The school developed a content strategy focused on providing valuable information and resources to aspiring estheticians. This included blog posts, videos, and tutorials on skincare techniques, industry trends, and career advice. They also leveraged guest blogging opportunities and partnerships with influencers to expand their reach.
3. Social Media Engagement: SkinCare Academy established a strong presence on social media platforms like Instagram, and Facebook. They regularly shared engaging content, including student testimonials, behind-the-scenes glimpses of campus life, and before-and-after photos of client treatments. They also used targeted advertising to reach potential students in their local area and beyond.
4. Email Marketing Campaigns: The school implemented email marketing campaigns to nurture leads and stay connected with prospective students. They sent out newsletters with updates on upcoming courses, industry news, and special promotions. They also segmented their email list based on interests and engagement levels to deliver personalized content.
Results:
Improved Enrolment Rates: Ultimately, the digital marketing initiatives implemented by Glow Academy translated into tangible results in terms of increased enrolment rates and student applications. The school attracted a diverse group of students from different backgrounds and geographic locations, reflecting its broad appeal and inclusive approach to education.

Developing and implementing strategic marketing plans to achieve company objectives; overseeing advertising and promotional activities; analyzing market trends and competitors; managing marketing budget and ROI

Develop engaging and persuasive email copy for various marketing campaigns, including promotional offers, product announcements, newsletters, and automated email sequences

Create compelling and differentiated brand stories that resonate with target audiences across various channels, including digital, social media, print, events, and partnerships.
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